Why Does My Vintage Omega Watch Say 'Turler' on the Dial?

If your vintage Omega has a second name on the dial - Türler - alongside the Omega name, you may well be wondering what it means. Is it a different brand? A special model? Something to worry about? The answer is genuinely interesting, and far from being a cause for concern, it is a lovely detail that many collectors actively seek out. Here is everything you need to know.

What Does Türler Mean on an Omega Dial?

When you see the name Türler on an Omega dial alongside the Omega name, you are looking at a retailer's signature. Türler is not a watch manufacturer, but a distinguished Swiss watch and jewellery retailer - a long-established and highly respected house based in Zurich, with a heritage stretching back generations.

In other words, your watch is a genuine Omega that was originally sold by Türler, the prestigious Zurich retailer, whose name was added to the dial alongside the maker's. This practice - of a retailer's name appearing on the dial next to the manufacturer's - is known as a double-signed dial, and it has a genuine history and a real appeal.

Why Is a Retailer's Name on the Dial?

The practice of double-signing dials was, in its day, a mark of prestige on both sides. For much of the twentieth century and before, the most distinguished watch and jewellery retailers - the finest houses in their cities - would have their own name added to the dials of the watches they sold, alongside the manufacturer's name.

For the retailer, it was a mark of standing - a sign that theirs was a house of sufficient prestige to have its name sit beside a great maker like Omega. For the manufacturer, supplying watches to such distinguished retailers was a mark of the esteem in which the brand was held. And for the customer, buying a watch signed by both a great maker and a great retailer was a genuine mark of quality and occasion. Türler was exactly this kind of distinguished house, and a Türler-signed Omega reflects that heritage.

Is a Double-Signed Dial a Good Thing?

This is the key question, and the answer is a reassuring one - yes, very much so. Far from being a fault or a cause for concern, a genuine double-signed dial is a desirable feature that many collectors actively seek out.

There are several reasons for this. There is the provenance - a retailer signature connects the watch to a specific, distinguished house, giving it a genuine story and history. There is the character - a double-signed dial has an individuality and charm that a standard dial does not. And there is the rarity - the practice of double-signing has largely died out, and genuine retailer-signed dials are relatively uncommon, which makes them all the more prized. For all these reasons, a genuine Türler-signed Omega is, if anything, more desirable than a standard example, not less.

A Vintage Omega From Our Collection

While retailer-signed pieces come and go, our collection celebrates exactly this kind of prestigious vintage Omega. The OMEGA Constellation - Box and Papers - Vintage 1960's Men's Automatic Silver Watch - Reference 14381 is a wonderful example of the calibre of watch that distinguished retailers like Türler would proudly have sold - a genuine automatic Constellation, Omega's prestigious chronometer line, presented with its box and papers. It represents exactly the quality and prestige that made an Omega worthy of a great retailer's signature.

To see our current selection of genuine vintage Omega watches, including any retailer-signed pieces we may have in stock, browse our full Omega collection here.

A Final Thought

So, why does your vintage Omega say Türler on the dial? Because it is a genuine Omega that was originally sold by Türler, the distinguished Zurich watch and jewellery house, whose name was proudly added to the dial - a lovely example of a double-signed dial. Far from a cause for concern, it is a desirable detail that connects your watch to a prestigious retailer and a genuine piece of history, and one that many collectors actively treasure. Your Omega carries not just the name of a great maker, but the mark of a great retailer too.

At AR Collectables, vintage Omega watches are a genuine favourite, and every piece in our collection is handpicked, cleaned, and tested. If you would like to know more, or are looking to buy a vintage Omega watch, just drop us a message - we would love to help. 🤝

Check out our full vintage Omega collection today!